EXHIBITIONSZarvan Rouhbakhshan
02 Dec 2011 - 12 Dec 2011

Friday Evening: The White Cube

In 1976 Brian O'Doherty, the Irish artist and critic, suggested the term “White Cube”,  referring to the contemporary gallery space, a space with plain white walls, simple,  minimalistic architectural elements, free of  any suggestions of  partiality; a neutral space for artworks in which spatial interference is minimised.
And here Thus, these white cubes decontextualise and are a safe haven where– at least for a few hours – we seek shelter from the stress we experience in this city and our everyday life. And we spend our tedious dreary abominable Friday evenings in exhibition openings. And we attend jolly openings to support these art institutions. And we meet our friends, we laugh and babble on. It is in these gatherings that we pass our gloomy Friday evenings. We go from one gallery to another where we meet the same people over and over. And thus, the gallery is both a safe haven in which we take refuge from mournful melancholic Friday evenings and a space for artists and their audience – who are artists themselves – to flourish. Then having fulfilled our intellectual and social responsibilities, we party yet again. White cube embraces us, saves us from our urban life and sends us back content, enchanted and proud to go on dreaming about future developments.
‘Friday Evening: White Cube’–  a series of recklessly composed, overexposed, high contrasted photographs, taken at 3200 ISO – gives an ambiguous yet accurate account of our artists’ situation, a situation that above all this series and I had to tackle; a situation that we all have to deal with. But at the end of the day, it comes to nothing but nagging in vain.  

Zarvan Rouhbakhshan

With thanks to Farzaneh Taheri, Foad Najmedin, Mazdak Ayari, Barbad Golshiri, Taymaz Manghebati, Ali Shirkhodai, MirAgha and all friends and galleries that permitted me take photos.